Big Lives Women’s Day designer GRAMMAR was founded in 2017 by designer Althea Simons. In early 2016, Althea’s apartment building burned down and she lost all of her belongings. The difficulty she felt trying to replace her wardrobe led her to conclude that the perfect garments for her life did not yet exist. Althea decided apply her eye for detail and nuance to the challenge of creating the perfect white shirt. The collection is produced in NYC’s Garment District from 100% organic cotton sourced from an ethical producer in India.